Referencing usually means all the techniques that allow the improvment of a website sight. Referencing is the only way to access your sight through numerous earch engines and directories. It is a bit like being in the golden pages but at a much bigger scale. Referencing, tells a search engine that your site does exist, giving it information like it's domain name (for example http://www.domainename.com) and more (a title, short description, key words, your e-mail, etc...).

Search tools of research are classified in two categories: directories and search engines.


Referencing is done manually, it consists on enrolling an internet site in data bases from directories and search engines. It is a tidious process as it can not be automised easily. However, it is necessary manual referencing is more efficient than automatic referencing. Your site is adapted to the different classified algorithms used by the search engines. The helpthat you get consists of optimizing your site according to descriptives key words that correspond the best to your activity.


There are few techniques of a site conception that allow to give more efficiency to the pages of a site:
- an original and attractive contents,
- a well chosen title,
- a well adapted URL,
- a body of text readable by the engines,
- markers META (used to associate descriptives key words to the site) precisely describing precisely the content of a page,
- well thought links


Referencing is a project that puts in place a strategy at a short, medium or long term. Referencing of a project must take time into account.

In order to see a substantial result linked to referencing, one must wait between 3 to 6 months.